Websites for small businesses

A thousand five-star reviews. No website.

Somewhere right now, a stranger is searching Google for your business — and landing on a page you've never seen. Auto-generated, covered in ads, with the hours wrong.

We build the real thing. And we build it before you pay us anything.

  • Nothing up front
  • No contract
  • Minor updates included

Before & after

The same diner, twice.

On the left: the page a stranger finds today — auto-generated by a directory site the owner has never heard of. On the right: the site we build instead. Look at both on your phone.

Fernwood Diner is invented, and so is the "before" page — we'd rather show you a sample we made than publish a page about a real business without asking, or pretend to a client list we don't have yet. Every real business we contact gets this same before-and-after, about them.

The problem

Three things are happening while you're working.

01 Google is showing people a website about you that you don't own.

Auto-generated directory sites scrape your name, your hours, your photos and your reviews, then sell advertising against them. Nobody asked you. Nobody told you.

They rank — sometimes above everything else you have. And when your hours change, theirs don't. A customer drives over on a Tuesday and finds you closed.

Search your own business name. You may already know what this looks like:

02 A social page is a feed, not a front door.

It works for the people who already follow you. It does nothing for the person who moved to town last month and typed your kind of business into their phone.

And you don't own it. No mailing list, no control over what's shown, and one lost login away from losing every photo you've ever posted.

03 Delivery apps are good at what they do. They just aren't a website.

They bring you customers who'd never have found you, and that's worth paying for. Keep them — we'll put their links right on your site.

But the regular who's ordered the same thing for nine years shouldn't have to go through a marketplace to reach you.

What's included

Everything you need. Nothing you don't.

  • A site designed for your business, built before you pay

    Not a template with your logo dropped in. We write it from your reviews, your posts, and a conversation — and you get two rounds of revisions before it goes live.

  • Your domain, in your name — managed by us

    The web address is yours from day one. We handle registration, renewals and every setting, so you never touch a registrar. And it stays yours, no matter what.

  • Minor updates, included

    New hours, a price, a menu item, a photo, a line of text — send a message, and it's usually done within two business days.

  • Fast, and built for a phone first

    One tap to call. One tap for directions. No pinching, no zooming, no hunting for a phone number.

  • Hosting, SSL, backups, uptime monitoring

    If it ever goes down, we know before you do. You will never think about any of this.

  • A contact form that reaches you

    Straight to your email. No portal, no login, no dashboard to check.

  • An email address at your own domain

    Forwarded to wherever you actually read mail.

  • Private, cookieless traffic stats

    How many people came, and what they looked at. No cookie banner, no tracking your customers around the internet.

What costs extra

Priced up front, so there are never surprises on an invoice.

  • Photography, about 20 finished images $250
  • An additional page $150
  • Direct online ordering, set up $250
  • Google Business Profile, set up $150
  • Logo $400

Anything bigger than a minor update — a new page, a redesign, a new feature — gets a fixed price in writing before any work starts. Never an hourly surprise.

What we don't do

Other people do these well. We'd rather say so.

  • Social media management
  • Advertising campaigns
  • Anything involving a mobile app
  • Online stores with inventory and shipping

And we will never promise you a Google ranking. Nobody controls Google's results. A fast site with correct information helps, and we'll build you one — but anyone who guarantees you the top spot is lying, and they're charging you for it.

How it works

You don't pay until it's built and you like it.

  1. 1

    We build it.

    Free, before we discuss money. A few days, and roughly twenty minutes of your time.

  2. 2

    You look at it.

    On your own phone. Not a sketch or a proposal — the finished website, working.

  3. 3

    You say yes, or you say no.

    If it's no, we take it down and that's genuinely the end of it. You owe nothing.

  4. 4

    It goes live.

    Usually within a couple of days of your approval. Your first payment happens the day it's live — never before.

Pricing

Two plans. One page. No negotiation.

Nothing up front on either one. Nothing is hidden below this line.

Professional

Contractors, trades, clinics, studios, practices

$199/month

Nothing up front. No contract. Cancel any month.

  • Everything in Standard
  • Up to six pages, including one per service area
  • A quote or appointment request form, emailed to you the moment it's filled in
  • A review link that sends happy customers straight to Google
Get your free mockup

An agency would charge a few thousand dollars up front for a site like this. We charge nothing up front — you start paying the day your site goes live.

Why Professional costs more for the same amount of work

Because a website is worth what it brings you. One roofing job is worth thousands of dollars. One new patient is worth years of visits. If a website earns a contractor a single extra job every few years, it has already paid for itself several times over — and the site has to do more work to get there.

A café doesn't have that arithmetic, so a café doesn't pay that price.

Who's asking

A small studio. You'll always know who you're talking to.

No account manager, no ticket number, no support queue in another time zone. When your hours change on a holiday, you send a message and a person you've met fixes it.

We're based in La Crosse, Wisconsin. We started Coulee Web Co. because so many of the best businesses around here — places with decades of loyal customers and hundreds of five-star reviews — have no real home on the internet. Building one used to cost thousands of dollars up front. It doesn't have to anymore, and we think the businesses that feed and fix and serve their neighborhoods should be the first to benefit from that.

We work with businesses anywhere — everything happens over email, text, and Messenger.

Straight answers

The questions everyone asks.

Who owns the domain — you or me?

You do, from day one. Think of it like this: the domain is the street address — that's your land, and it's registered as yours. The website is the building we put on it, and while you subscribe, you're leasing that building from us. We manage the address for you — renewals, settings, all of it — so you never touch a registrar. But it's yours, and if you ever leave, it goes with you. Free.

What happens if I cancel?

The website comes down — we built it and we host it, and that's the honest trade for never paying anything up front. Your domain stays yours either way. And if you'd rather keep the site too, you can buy it outright at any point, including the day you cancel, at a price we put in writing before we ever built it.

Are updates included?

Minor ones, yes — new hours, a price change, a menu item, swapping a photo, a line of text. Send a message and it's usually done within two business days. Bigger things — a new page, a redesign, a new feature — get a fixed price in writing before any work starts.

My social page works fine for us.

For the people who already follow you, it does. Try this: pull out your phone and search for your kind of business in your town, the way a stranger would. See where you land.

Can you get me to the top of Google?

No. Nobody can, and anybody who says otherwise is selling something. What we can do is make sure your site is fast, that your hours and phone number are correct everywhere Google looks, and that a real website exists under your name instead of somebody's scraper page. That's most of it, and it's the part that's actually within anyone's control.

How long does it take?

A few days to build. Once you approve it, it's usually live within a couple of days — domains sometimes take a day or two to switch over, and that part isn't up to us.

I already have a website. Can you take it over?

Usually. Send us the address. If it's fine and just needs looking after, we'll say so rather than talk you into a rebuild.

We're cash only. We don't take cards.

Then we'll invoice you and you can mail a check. Genuinely not a problem.

Why would you build it before I pay you?

Because a picture of a website is a sales pitch and an actual website is not. It costs us an afternoon, and it's a better use of that afternoon than trying to talk you into something you can't see. If you don't like it, we've lost an afternoon.

Let's go

Tell us about your business. We'll build the site.

No obligation, no card, no call booked by a robot. We'll send you a link when it's finished.

We'll reply within a day. If we can't help, we'll tell you that too.

Or skip the form:

[email protected]